7 attributes of a good brand name
How can you tell a good name from a bad name? Is it all just personal preference, or is there more of a science to naming? Well, we believe there are 7 attributes of a good brand name.
And no one defines them more clearly than Marty Neumeier in his branding book Zag. He outlines how a good name should be distinctive, brief, appropriate, easy to spell and say, likeable, extendable and protectable.
Below we look at each attribute in detail, as well as some of our team’s favourite examples of each.
What do you stand for in the mind of your customers?
In the last blog, we talked about how critically important it is to understand this and the concept of brand positioning. And we looked at the various ways you can influence this perception your consumers have of you.
But what if you’ve already etched out a really clear position and it’s now no longer working for you? This blog is all about our favourite type of branding projects – repositioning.
These projects are not without their challenges. Catching someone’s attention once in today’s cluttered marketplace is tough. To do it twice and change someone’s perception of you – well, difficult doesn’t quite sum it up.
But that’s probably why we love these projects so much. They push the boundaries of our thinking and creativity.