Brand mergers: Four key things to consider
Mergers can be a technical and complicated process. Planning for how merging brands can come to exist as one is a decision that can be put on the long finger. This can lead to brand integration issues further down the line. In this article we speak to Stuart Fitzgerald, merger & acquisition financial expert, and look at four aspects of branding to consider to make your merger a success.
Since their inception in the 1980’s, Fitzgerald Power have never been your usual accountancy firm. They think slightly differently, offering their clients unique and creative solutions. It is an approach that has served them well, establishing them as one of Ireland’s leading independent practices. But their positioning was not accurately reflecting their unique approach. TOTEM worked closely with Fitzgerald to define this unconventional positioning with a rebranding exercise that was itself slightly unconventional.
Preparing your brand for acquisition
How do you go about preparing your brand for acquisition? How do you position yourself to maximise value? TOTEM look at this from the outside-in, from a customer’s and potential buyer’s perspective. Having a strong and well defined brand adds value and can makes your business a more valuable proposition.
Established in 1971, HSOC are a chartered accountancy firm working with a diverse set of domestic and international clients. They have developed their own philosophy and approach to doing business. An approach that’s entirely centred around their clients and their relationship with them. That approach is built on friendship, service, connections, personal communication and attentiveness. TOTEM worked with the HSOC team to help them understand and articulate these core beliefs, delivering a brand-refresh as unique as they were.