First Impressions Count

What is your website saying about your business?

You may know what your company stands for. What your brand stands for. But is that what people see when they visit your website for the first time?

According to Forbes, 82% of smartphone users research online before making a purchase. So, before they ever meet you, or enter your premises, your clients will have likely formed an impression of your brand that is influenced by your website.

Does it leave them with the same impression of your business and your brand as it would if they encountered it in person for the first time?

What is your website saying about your business?

You may know what your company stands for. What your brand stands for. But is that what people see when they visit your website for the first time?

According to Forbes, 82% of smartphone users research online before making a purchase. So, before they ever meet you, or enter your premises, your clients will have likely formed an impression of your brand that is influenced by your website.

Does it leave them with the same impression of your business and your brand as it would if they encountered it in person for the first time?

Adding value. Always.

This statement is synonymous with Fitzgerald Power a Waterford based team of innovators and entrepreneurs that thrive on creating the best accountancy service for their clients. By finding new ways to add value through technology, industry insights and innovative outside-the box service solutions.

The three core strengths of insights, speed and context make Fitzgerald Power stand out. They uniquely offer clients a deeper level of clarity into the financial drivers of their business, allowing them to provide advice tailored precisely to those client’s needs. We brought their refreshingly unconventional identity to the fore on their new website.

Fitzgerald Power invest their time and resources only in areas where they can create the greatest value for client. This is the lens through which all their decisions are made. During the branding process we had encapsulated this in a potent brand promise: “Adding Value. Always.”

Leading the way

As part of Fitzgerald Power’s rebrand, we created a website that would authentically reflect their personality and purpose, bringing their creativity and outside the box thinking to life, differentiating them from the competition and conveying not just WHAT they do but WHY it matters. Giving their clients tangible solutions.

With research being a key motivator for prospective clients to visit their website, it was critical that they could easily navigate to the information most relevant to them. All content and copy was restructured and refreshed to provide the key, relevant information that clients needed in a consistent and engaging tone of voice.

Their new website was created using the UX design process – identifying their primary target users and mapping out their Customer Journey. Therefore their new website included sectors for their four target market areas – Community Pharmacy, Food & Beverage, Convenience Retail and SME. This allowed us to structure the site towards their target audiences and empower each user to flow effortlessly through the site on desktop, tablet or mobile – hugely important as mobile accounts for approximately 50% of web users worldwide.

The result was a clean, modern website for one of the most dynamic accountancy firms in Ireland, with striking imagery and a consistent tone of voice that was the right fit for their brand. One that communicates their forward-thinking outlook and agility within the sector.

Allowing Fitzgerald Power to stay current. And of course Adding Value. Always.

So what is YOUR website saying about your business?

With so many of your prospective new clients and customers building a first impression of your brand via your website, make sure it’s making the right one.

Right now, for five minutes, clear your head. Imagine being a prospective customer – put yourself in their shoes. Pick up your phone and pretend to be visiting your website for the first time and jot down your impressions.

If it’s not saying what you want it to say about your brand, it might be time to consider an update.