What's your point? It's time to get clear on your purpose.
What is the purpose of your brand? What does it exist to do? And why does the answer to these questions matter so much?
We are The Meaningful Branding Agency. Core to our approach has always been to help organisations and brands discover what their purpose is – to give clarity and meaning to what they do and why.
And leverage that to attract and connect with their target audience – their tribe.
Recently, this approach and focus on brand purpose has been garnering more and more attention. In this article we look at why. And how for SME’s, it could be your secret weapon.